Home / Latest Breaking News / AI photography platform Meero raises $230 million to become France’s newest unicorn

AI photography platform Meero raises $230 million to become France’s newest unicorn

Paris-based Meero stated as of late it has raised $230 million in project capital for its AI-driven images platform, pushing the corporate previous a valuation of $1 billion.

Based in 2016, Meero needs to reinvent the marketplace for skilled images by way of the use of synthetic intelligence to procedure massive batches of pictures for companies like ecommerce or commute. Its platform connects skilled photographers with shoppers after which makes use of AI to take care of many of the post-production.

In a trade international increasingly more reliant on pictures to advertise products and services and merchandise world wide, Meero turns out to have hit on a necessity this is using speedy expansion. The huge dimension of the spherical, one in all Europe’s greatest this yr, will catapult the corporate into the small ranks of French unicorns, which the rustic is hoping to develop considerably within the coming years.

CEO and founder Thomas Rebaud stated the dimensions of the spherical was once a testomony now not simply to the corporate’s expansion, however to its world ambitions.

“If you wish to make it occur briefly, we wish to put money into many alternative issues on the similar time,” he stated.

The most recent spherical was once led by way of Eurazeo, High Ventures, and Avenir Enlargement, but additionally incorporated participation from previous buyers International Founders Capital, Aglaé Ventures, Alven, White Superstar Capital, and Idinvest. It follows a prior fundraising of $45 million remaining yr, and brings the corporate’s overall to $300 million.

Meero says it now has 31,000 shoppers in about 100 nations. Shoppers come with Simply Devour, Expedia, Trivago, and Uber.

Rebaud stated that traditionally, when large manufacturers wanted massive numbers of pictures taken world wide, they confronted an enormous activity of discovering native photographers after which making sure consistency of glance and elegance within the enhancing procedure. A unmarried photographer retouching masses of pictures by way of Photoshop, for example, would take ages and nonetheless now not succeed in the required stage of consistency, he stated.

Meero automates a lot of that thru its AI manufacturing procedure, which additionally comprises figuring out and developing the metadata for gadgets within the picture.

By means of the similar measure, the corporate seeks to lend a hand photographers draw in extra shoppers by way of necessarily running as a buyer dating control carrier for them. The platform is helping arrange their jobs, whilst additionally providing workshops and meetups to lend a hand construct their abilities networks.

Rebaud stated the most recent spherical will lend a hand Meero increase all of those services and products, whilst additionally pushing extra deeply into the U.S. marketplace. The corporate has about 600 workers, together with 400 it employed in simply the previous six months, with a goal of one,200 by way of the top of this yr.

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