Home / Latest Breaking News / App Annie: Games accounted for 33% of mobile downloads and 74% of spending in 2018

App Annie: Games accounted for 33% of mobile downloads and 74% of spending in 2018

Cell marketplace analysis company App Annie is aware of our telephones are almost recreation consoles, and it’s sharing some stats to turn simply how many people play video games, how lengthy we achieve this, and what genres are on the upward push.

And simply what number of video games pop out in twelve months on Apple’s App Retailer and Google Play.

App Annie launched its “State of Cell: 2019 and past” record this week, sharing information on what it’s amassed and analyzed concerning the international cell marketplace in 2018. It discovered that one-third of all world downloads in 2018 have been for video games … and that builders and publishers launched over 2.7 million video games on Apple’s App Retailer and Google Play. This, after all, doesn’t depend video games on different app retail outlets or ecosystems.

And this record from App Annie reinforces what every other marketplace analyst, Newzoo, forecast previous this yr — that greater than 2.four billion other people will play video games in 2019 and that the cell gaming marketplace is pushing just about $70 billion. App Annie unearths that 74 cents of each buck spent within the app retail outlets are for video games, and 95% of those are from in-app purchases as opposed to paid video games. Video games run the cell app economic system.

One stat that I didn’t to find unexpected: the vast majority of time spent in video games is from other people 25 and over. In spite of everything, maximum teenagers and kids can’t find the money for telephones, despite the fact that it appears like each child you spot out-and-about nowadays has a smartphone.

Listed here are some highlights from App Annie’s record.

Engagement and behaviour


Video games account for 10% of the time spent in apps. I assumed this could be extra, however then I considered my very own use of e mail, paintings communique apps like Slack, and media apps akin to Reddit, Twitter, and The Athletic, and it made sense. Many people spend a couple of mins flingin’ playing cards or matching gemstones on our telephone on a daily basis, however I’ll spend an hour or extra studying sports activities articles on The Athletic. For others, cell is their number one viewing platform for TV and movies.

And don’t get me began on checking paintings e mail. …

Different fascinating engagement stats come with:

  • This 10% proportion has held often over time, whilst time spent on apps total has grown 50% up to now two years.
  • That is due to higher engagement from present avid gamers who’re making an investment extra time in video games than up to now.
  • But it surely additionally comes from a broadening person base, in particular in much less mature markets who’re the usage of smartphones for the primary time.
  • Social and Communications apps made up 50% of overall time spent globally in apps in 2018, adopted by means of Video Avid gamers and Editors at 15% and Video games at 10%.

As I have a look at my getting older iPhone, I see I’ve 14 video games on my telephone. Now, I duvet the sport trade, so this isn’t surprising. App Annie unearths the general public play two-to-five video games a month. The cell video games in my common rotation are Hearthstone, Talisman, The Elder Scrolls: Blades and Warriors of Waterdeep, and a Pinochle app (two of those are paid apps), so I have compatibility that profile.

App Annie discovered that:

  • On moderate we have now eight video games put in in line with tool within the U.S.
  • Obviously, there’s actual number of gaming appetites from shoppers, opening the door for a variety of video games from hyper informal to hardcore gaming.

Downloads and spending

“Discovery” — other people with the ability to to find your video games — is without doubt one of the largest issues within the cell sector (and it’s unhealthy at the PC facet of items, too, with Steam being swamped with new recreation releases as smartly). App Annie discovered that during 2018 on my own, greater than 2.7 million video games — a staggering quantity! — gave the impression on Apple’s and Google’s app retail outlets. Proceeding established developments, Android is the place video games discover a broader succeed in, and iOS brings in larger dollars.

Right here how the company breaks it down:

  • 1.6-plus million video games have been launched on Google Play by means of 2018.
  • 1.1-plus million video games have been launched on iOS by means of 2018.
  • Google Play sees the lion’s proportion of downloads international, whilst iOS App Retailer leads in monetization — accounting for 64% of bucks spent international.
  • Google Play reaches extra shoppers whilst iOS has tapped those that are extra prepared or in a position to invest in apps.

App Annie may be discovering that avid gamers have a necessity for pace, spending 7.nine occasions extra in racing video games (now not struggle royale) than every other different style available on the market, whilst individuals are opening their wallets extra for all sorts of video games.

  • Video games noticed a year-over-year enlargement price in client spend in 2018 of 15% for iOS and Google Play.
  • Journey video games noticed an identical spectacular enlargement, at more or less Five-times the velocity of video games generally.

Cell spending may be 1.2 occasions what PC, console, and hand held output is blended. Once more, this isn’t surprising — cell has a larger succeed in, and whilst other folks can spend $60 on console video games, some whales spend greater than that during cell video games … frequently. And free-to-play’s succeed in on cell expands its incomes energy.


The largest pace bump in cell trail in 2018 used to be China because of its problems with recreation licensing. It established new regulations in 2019, and that are supposed to assist the marketplace. However this example has had one certain impact — extra Chinese language publishers and studios want to enlarge out of doors their house territory.

  • China’s spend on video games used to be depressed towards the top of 2018, sharply contrasting to total international client spend on video games.
  • Those headwinds have endured into 2019 and disproportionately harm Chinese language recreation publishers.
  • However because of the gaming license hindrances in China, those Chinese language recreation publishers have needed to glance in another country to speculate and enlarge traction.
  • Consequently, those publishers have aggressively long gone into new markets like Japan and North The us.

You’ll take a look at App Annie’s complete record for extra main points.

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