Deutsche Hospitality and the Porsche Design Group launch a unique hotel concept and plan at least 15 hotels in metropolises right across the world

Zeitgeist, Design and Provider Excellence

Munich, 12 October 2021 Deutsche Hospitality and the Porsche Design Workforce are becoming a member of forces to offer the Steigenberger Porsche Design Lodges logo, an leading edge lodge thought within the Luxurious Way of life Section. Steigenberger Porsche Design Lodges will deliver in combination design, generation and way of life on the very perfect stage. The end result can be a singular logo revel in constructed from the design philosophy and values of the unique Porsche Design way of life logo. This can be mixed with the distinction and revel in of Steigenberger, which boasts a consultant custom stretching again for greater than 90 years.

Zeitgeist, Design and Service Excellence

Zeitgeist, Design and Provider Excellence

Investor hobby in Steigenberger Porsche Design Lodges is really extensive. The primary drafting board comes to the established order of as much as 15 inns in world metropolises reminiscent of London, Singapore, Dubai and Shanghai.

Design and high quality are the highest precedence
“Steigenberger Porsche Design Lodges creates a logo which marries the design philosophy and values of the unique Porsche Design logo with the hospitality and repair high quality of a Steigenberger lodge,” mentioned Marcus Bernhardt, CEO of Steigenberger Lodges AG/Deutsche Hospitality. “Our joint objective is to determine a brand new lodge product for an international goal workforce which seeks area of expertise and which has the perfect aspirations relating to high quality.”

“Steigenberger Porsche Design Lodges will boast an atypical and remarkable spatial and lights thought,” said Dr. Jan Becker, CEO of Porsche Design Workforce. “Leading edge rooms and suites will function a novel design and inside which captures the spirit of our surroundings. Travellers looking for odd reports will be capable to in finding Steigenberger Porsche Design Lodges at one of the most global’s maximum breath-taking places.”

The inns will be offering no less than 150 rooms, suites, and penthouses. They’re going to even have a exceptional eating place and bar thought, unique Meet&Greet Cubes, and a beauty and health facility and fitness center extending over a minimal space of one,000 sq. metres.

Deutsche Hospitality already maintains a presence within the Luxurious, Upscale, Midscale and Financial system Segments by the use of the present manufacturers. “We’ve set ourselves the target of accomplishing vital international enlargement by means of 2027,” Mr. Bernhardt persisted. “For us, Steigenberger Porsche Design Lodges constitutes a very powerful step against interesting to a beautiful goal workforce in the long run and against assembly rising necessities for individuality, exclusivity, design and an inimitable lodge revel in.”

The improvement of Steigenberger Porsche Design Lodges is enabling Porsche Design to switch its logo philosophy to external and inside structure. This will likely permit design experience to be made available to a extensive phase of the general public by the use of the automobile of remarkable lodge initiatives. Jan Becker: “The logo belief issue is turning into more and more necessary for patrons. In inns we put across the logo revel in in a singular approach, and this makes it imaginable to introduce further differentiation to the marketplace.”

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In 1963, Professor Ferdinand Alexander Porsche got here up with the 911, one of the vital design gadgets in fresh historical past. He went directly to discovered the unique way of life logo Porsche Design in 1972 in pursuit of a imaginative and prescient to move the corporate’s rules and the Porsche delusion past the confines of the auto. His philosophy and design language continue to exist in all Porsche Design merchandise proper down to the current day. Albert Steigenberger opened the Europäischer Hof in Baden-Baden in 1930, a lodge which was once to move directly to change into the founding delusion of Steigenberger Lodges AG. 160 inns now perform beneath the Steigenberger identify throughout 3 continents. Deutsche Hospitality has shaped a part of the Huazhu Workforce since 2020. Huazhu is among the greatest lodge teams on the planet. The corporate’s portfolio encompasses greater than 7,000 inns, and its H Rewards Bonus Programme recently boasts greater than 174 million contributors.

Press contacts
Deutsche Hospitality │ Lyoner Straße 25 │ 60528 Frankfurt am Major
Sven Hirschler │ Tel: +49 69 66564-422
Email: sven.hirschler@deutschehospitality.com

Porsche Lizenz- und Handelsgesellschaft mbh & Co. KG│ Grönerstraße five│ 71636 Ludwigsburg
Angélique Kreichgauer│ Tel: +49 152 three 911 6242
Email: angelique.kreichgauer@porsche-design.de

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