Fielmann Announces Multi-Million Investment in Augmented Reality Leader FittingBox

Fielmann Ventures GmbH, a wholly-owned subsidiary of Fielmann AG, introduced on November 27th that it has subscribed to a capital building up for a 20% fairness possession stake in FittingBox S.A., the arena chief in 3-d Take a look at-On answers devoted to eyewear. This funding is a decisive step in Fielmann’s digitization technique. Each events agreed to stay the monetary phrases of the transaction confidential.

Marc Fielmann, CEO, Fielmann AG: “With 13 patents, FittingBox is a world chief in 3-d Take a look at-On and becoming era. Via this funding Fielmann deepens its technological partnership with FittingBox. We collectively pursue the strategic function of offering consumers with a novel enjoy in an omnichannel global of high quality prescription eyewear. Fielmann develops leading edge applied sciences equivalent to a millimeter-exact 3-d lens-fitting as a way to allow Fielmann high quality on-line. This manner we digitize the eyewear trade to the good thing about shoppers with out compromising on high quality.”

Thomas Rützel, CEO Fielmann Ventures, provides: “The funding in FittingBox is the results of detailed analyses carried out via Fielmann Ventures during the last years. FittingBox supplies a 3-d Take a look at-On answer this is technologically awesome to all related choices. This can be a key element of the virtual eyewear platform that Fielmann Ventures is development along side its companions.”

Benjamin Hakoun, CEO and Co-Founder, FittingBox S.A.: “We’re extremely joyful to have Fielmann as a brand new investor within the corporate. Whilst offering FittingBox with further capital to increase the era answers and gross sales efforts even quicker, Fielmann is likely one of the main optical firms international with whom we proportion a customer-centric tradition. In combination we will be able to boost up FittingBox’s management in augmented truth answers to empower all the eyewear visitor adventure from on-line to instore. On the subject of remaining the transaction with Fielmann we’re extraordinarily happy to have labored with Squair Regulation as prison consultant and CapM Advisors as our monetary consultant.”

Ariel Choukroun, CTO and Co-Founder, FittingBox S.A.: “Past its shareholding, Fielmann’s visitor wisdom and its sources will supply a transparent alternative for FittingBox to increase and design more practical virtual eyewear answers, for the good thing about the shoppers and of our consumers, equivalent to shops, e-tailers and producers. The present traders in FittingBox, Kreaxi and the LBO France project fund, who’ve supported the expansion of the corporate over the previous couple of years, are closing lively shareholders in FittingBox.”

Inside of the following few weeks Fielmann will introduce the brand new era to Austria as a way to supplement its new omnichannel visitor enjoy instore and on-line. 2019 will see the implementation of the brand new gadget in Germany.

Additional knowledge
Ulrike Abratis, Public Members of the family, Telephone: +49/40 27076 – 457
Ulrich Brockmann, Investor Members of the family, Telephone: +49/40 27076 – 442

About Fielmann Ventures GmbH:
Fielmann Ventures GmbH was once based in August 2012 as an unbiased subsidiary of Fielmann AG and is based totally in Hamburg. Fielmann Ventures identifies, develops and helps merchandise, applied sciences and sustainable industry fashions for the way forward for the eyewear trade.

About Fielmann AG:
Fielmann stands for trendy eyewear at honest costs. The stock-listed circle of relatives industry operates greater than 700 shops throughout Europe. 24 million consumers put on Fielmann glasses, in Germany the corporate sells each and every 2d pair. Fielmann covers the entire worth chain of the optical trade, is clothier, producer and optical store.

About FittingBox S.A.:
Based in 2006, FittingBox ( is the arena chief in 3-d digital Take a look at-On answers for eyewear. Primarily based in Toulouse, France with workplaces in Miami, Florida, FittingBox supplies state-of-the-art, interactive answers and virtual content material to the eyewear trade. FittingBox additionally builds and maintains the arena’s biggest database of frames footage and 3-d fashions of frames. With a robust center of attention on Analysis and Innovation, FittingBox has received a large number of awards over its 10+ yr historical past.

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