Former Victoria's Secret model Bridget Malcolm details company's toxic weight loss culture

Bridget Malcolm is continuous to reveal the poisonous tradition she claims she skilled running as a Victoria’s Secret type. 

The Australian type walked the runway for the large model corporate from 2015 to 2016 sooner than the logo minimize ties along with her. Since then, she’s been probably the most extra vocal voices calling out Victoria’s Secret for selling a tradition of weight reduction amongst its fashions this is allegedly bad and exploitative. Maximum just lately, she gave the impression in a chain of TikTok movies wherein she referred to as out the corporate’s frame requirements in quite a lot of tactics and printed she was once sexually assaulted all through her time within the trade. 

Showing on Australia’s “60 Mins,” the 29-year-old recalled making an attempt so exhausting to reside as much as the corporate’s requirements best in finding herself so malnourished that she took 10 mins simply to stroll up a flight of stairs. 

“I were given an excessively internal glimpse on the system that was once operating at the moment and it was once in point of fact in poor health. It was once in point of fact bad,” she defined.


She added: “Initially of 2017 it took me 10 mins to climb a flight of stairs. I reached the highest and I simply had that terrible, hole feeling like, ‘that is what the remainder of my existence goes to seem like if I don’t do something positive about it now.’” 

Model Bridget Malcolm spoke out against Victoria's Secret.

Fashion Bridget Malcolm spoke out in opposition to Victoria’s Secret.
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Malcolm claims she was once dumped by way of Victoria’s Secret after gaining part an inch on her hips. She notes within the interview that the message from the corporate was once “lovely transparent” when it got here to how small they demanded their fashions to be. To maintain, she went down a highway of hunger diets.

“The longest I controlled to move with out consuming was once 3 days and I needed to surrender as a result of I stored passing out. I used to be frustrated with myself as a result of I used to be decided to make it to 5 days however I couldn’t I couldn’t serve as I couldn’t transfer. I used to be extremely irritating,” she stated. “I keep in mind being so indignant with myself and feeling as although I had failed one way or the other on no longer having the ability to live on on water for that lengthy.”

Malcolm advised the host of the display that she blames the corporate for her creating consuming and nervousness problems. 


“My frame was once malnourished, my thoughts was once malnourished. It was once relentless,” she added. “What that corporate represented for me and for such a lot of different girls was once extraordinarily exploitative on the time. To me, it felt like controlling girls. Getting girls as small as imaginable after which even no longer being sufficiently small…” 

The type understands that she was once a keen player in each and every step of her profession. On the other hand,  she tries to get her critics to take into account that the status of the Victoria’s Secret logo within the modeling international places sure mental components at play.

Model Bridget Malcolm worked with Victoria's Secret in 2015 and 2016.

Fashion Bridget Malcolm labored with Victoria’s Secret in 2015 and 2016.
(Jim Spellman/WireImage)

“You’re proper, I totally accept as true with you,” she stated to critics arguing she wasn’t compelled into that international. “On the other hand, you’re extremely privileged to have no longer had the revel in of being in an bad courting like that.” 


She is rarely the primary type to blow the whistle on Victoria’s Secret for allegedly poisonous and misogynistic practices. The emblem itself has attempted to reimagine itself in contemporary months, disposing of its “angels” in want of an initiative to spotlight activists and different achieved girls in an try to “redefine attractive.” 

“There’s a new management workforce at Victoria’s Secret who’s totally dedicated to the ongoing transformation of the logo with a focal point on developing an inclusive atmosphere for our pals, consumers and companions to rejoice, uplift and champion all girls,” a consultant Victoria’s Secret advised Fox Information in a commentary.

On the other hand, Malcolm believes that a rebranding to one thing certain shouldn’t let Victoria’s Secret off the hook. 


“I don’t understand how you’ll rebrand one thing that’s brought about such a lot harm to such a lot of other people around the globe for see you later. It’s been a long time of this. I don’t know, to me, it appears like there must be much more. There must be a public acknowledgment of what took place. There must be some type of pledge. Differently, it’s simply performative activism, it’s performative wokeness.”

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