Hooking them young? “Amazon Teen” is targeting kids on Snapchat

As it’s it appears now not sufficient to have folks ordering cereal and gazing The Guy In The Top Citadel on Amazon High, the retail behemoth has been advertising and marketing a new-ish carrier known as Amazon Teenager to inspire kids to make their very own purchases thru their folks’ High accounts. In a complete Twitter thread, Atlantic creator Taylor Lorenz breaks down how Amazon has been the use of Snapchat to focus on teenagers with a group of teen-related tropes.

Amazon didn’t right away reply to a request for remark about its Snapchat marketing campaign.

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