IT'S ON US. Film premiere in Paris. Marc O’Polo launches new campaign

PARIS 7. OCTOBER 2021 Marc O’Polo celebrated a number of premieres at its marketing campaign release in Paris the day before today. For the primary time in its historical past, a movie and the subject of sustainability had been the middle of the Scandinavian top class emblem’s marketing campaign. As well as, Marc O’Polo made its debut at Paris Model Week and left a long-lasting impact.

Throughout the ELLIA ART GALLERY, 300 visitors from the global type scene loved an artfully conceived movie amid an interesting surroundings. A number of the attendees had been director and photographer Jonas Lindstroem, marketing campaign fashions Bilel Ben Ahmed, Gabriel “Ottawa” Abgolo and Kwami Efoe; influencers Caro Daur, Sophia Roe, Freja Wewer and Mara Lafontan; individuals of the click; key opinion leaders; and patrons from Printemps, Galeries Lafayette, DeBijenkorf and different most sensible business patrons.

Fall/Winter 2021 campaign

Fall/Iciness 2021 marketing campaign

Huge forests, raging rivers, hovering mountains. All through the premiere, emotional nature photographs, the backdrop of the marketing campaign, performed throughout outsized LED displays, accentuated through an immersive dance efficiency through Nick Coutsier. The unifying component of the marketing campaign, an summary dice, served as the focus of the venue, whilst a DJ-set through Piu Piu helped set the temper.

The huge symbol movie, purely introduced and subtly situated within the adjacent room, was once the spotlight of the night. Gripping moments. Concise photographs. A remark on the finish of Paris Model Week, with a message to unite all visitors and Marc O’Polo: IT’S ON US. SUSTAINABILITY SINCE 1967.

The intense release of the Fall/Iciness 2021 marketing campaign kicks off a high-reach marketing campaign that might be rolled out throughout the entire informal way of life emblem’s key markets. Along TV spots, Town Lighting and a complete virtual marketing campaign, the primary CO2-neutral Marc O’Polo marketing campaign will lengthen across the world throughout many strategic issues of sale.


Marc O’Polo – based in Stockholm in 1967. In accordance with the main of the usage of handiest herbal fabrics, the label is now a global informal type emblem. Marc O’Polo Fashionable Informal, Marc O’Polo DENIM, Marc O’Polo Sneakers, Marc O’Polo Equipment, and the licenses Bodywear, Beachwear, Eyewear, House, Junior, and Legwear are synonymous with innovation, high quality, and Scandinavian design. The function of changing into a sustainable emblem determines the corporate’s on a regular basis choices and movements. Sign up for the adventure!

Marc O’Polo AG is based totally in Stephanskirchen, Germany and is to be had in 22 international locations thru its personal on-line retail outlets. Round 2,000 retail and franchise companions in addition to corporate retail outlets constitute the emblem nationally and across the world in 37 international locations.

Kristin Lauer
+49 (zero)172 1036174

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