Lego and Sesame Street in $100m deal to help refugees

A charitable basis created via Lego has granted $100m to the not-for-profit at the back of Sesame Boulevard to offer toys to displaced youngsters.

The Lego Basis introduced that youngsters suffering from the Rohingya and Syrian refugee crises will obtain storybooks, video games movies and puzzle that includes characters from the TV display.

“Early adversarial stories negatively have an effect on the improvement of mind structure, which supplies the root for all long term finding out, behaviour, and well being,” leader govt John Goodwin stated.

“Via offering play-based finding out to youngsters in disaster, we will be able to lend a hand mitigate the destructive, long-term results of displacement and trauma.”


The basis, which owns 25% of the Danish toy and brick maker, was once arrange via the corporate’s founding circle of relatives and is dedicated to tasks that reinforce youngsters via play.

Closing 12 months the MacArthur Basis named the Sesame Workshop and the World Rescue Committee winners of a $100m grant to create a tv display for kids who had fled battle in Jordan, Lebanon, Iraq and Syria.

The brand new investment will double the volume to be had for the undertaking, developing “humanitarian play labs” and particular displays with Muppets from Sesame Boulevard, its Bangladeshi model Sisimpur, and a brand new display for the Syria reaction area.

“With the LEGO Basis’s atypical award, Sesame Workshop and our companions have an remarkable alternative to succeed in and educate probably the most global’s maximum susceptible youngsters via harnessing the facility of finding out via play,” Jeffrey D. Dunn, president of Sesame Workshop stated.

“The worldwide refugee disaster is the humanitarian factor of our time, and we’re deeply humbled via the accept as true with the LEGO Basis has positioned in us to uplift the lives of kids suffering from battle.

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