My.Video games has bought a minority stake in hyper-casual cellular developer-publisher Mamboo Video games for an undisclosed rate.
The deal will allow My.Video games, which is the online game arm of Russian corporate Mail.ru, to amplify its hyper-casual division, and is derived days after the corporate nabbed a controlling stake in cellular studio Deus Craft for $49.1 million.
Based totally in Belarus, Mamboo was once simplest based in 2020 however has secured over 10 unique contracts with studios to supply them with a variety of services and products together with consumer acquisition programs, undertaking dashboard get entry to, predictive advert monetization fashions, and advertising and marketing analytics.
My.Video games leader advertising and marketing officer Elena Grigoryan mentioned the constant expansion of the hyper-casual marketplace, which is reportedly value $1.2 billion as of this yr, satisfied the corporate to spend money on Mamboo.
“The quantity of the hyper-casual video games marketplace continues to upward push once a year, achieving round $1.2 billion in 2020,” commented Grigoryan in a press unencumber.
“We’re lso seeing this expansion first-hand: we won greater than 250 packages from builders inside the first month after launching our personal hyper-casual division. For this reason we made up our minds to amplify this trade unit, and that’s the place our cooperation with Mamboo Video games is available in.”