Salesforce intros Pardot Business Units for enterprise marketing teams

Salesforce on Monday introduced Pardot Industry Devices, a brand new characteristic for endeavor advertising groups that objectives to section audiences for manufacturers. Salesforce Pardot is the corporate’s B2B advertising automation device. The platform derives from Salesforce’s landmark $2.five billion acquisition of ExactTarget in 2013. ExactTarget itself purchased up Pardot in 2012. …

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