PUBG Mobile passes 100 million monthly active players, launches season 7 battle pass

The cell model of PC and console hit PlayerUnknown’s Battlegrounds continues to damage information. In line with marketplace researcher App Annie, the free-to-play PUBG Cellular now has over 100 million per thirty days lively customers (MAUs).

That’s no longer unhealthy for the multiplayer struggle royale shooter, which introduced on iOS and Android simply just a little over a yr in the past. It has since introduced in additional than $100 million for writer Tencent (an investor and spouse to PUBG developer Bluehole). To rejoice the brand new milestone, Tencent introduced that the Royale Cross Season 7 is now are living along PUBG Cellular’s zero.12.five replace.

Along with quite a lot of gameplay changes, the brand new replace provides the Skorpion device pistol, uncommon avatar skins, and a server devoted to gamers within the Heart East. The Royale Cross is PUBG Cellular’s model of a struggle go, one of those development gadget the place gamers can earn beauty pieces simply thru enjoying the sport. Gamers too can acquire a top class model (the Elite go) to unencumber much more rewards.

Tencent releases a brand new Royale Cross for each and every season of content material, which lasts round a month. Those passes stay gamers coming again to unfastened video games like PUBG Cellular (Fortnite makes use of a identical gadget) and result in an enormous building up in participant spending. Promotional occasions, like a contemporary Resident Evil 2 tie-in with Capcom, additionally convey in additional gamers.

Curiously, the 100 million MAUs excludes gamers in China — however that’s no longer too sudden. Tencent struggled to get acclaim for PUBG Cellular from the Chinese language executive for over a yr, which is infamous for its strict media pointers. The corporate couldn’t monetize the sport with out getting that greenlight.

In the end, Tencent simply gave up and changed PUBG Cellular with a brand new but similar-looking struggle royale shooter — Recreation for Peace.

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