Stop right now: Mel B advert pulled by Tesco after singer complains

Melanie BrownSymbol copyright
Getty Photographs

A Tesco ad that used a picture of Mel B has been taken down after she complained.

Horrifying Spice’s symbol was once utilized in an advert for Tesco’s new Clubcard Plus.

It learn: “Forestall at the moment. You get 10% off two giant stores a month for £7.99,” a play at the hit unmarried Forestall.

Melanie Brown used her Instagram account to invite Tesco’s CEO to touch her “urgently”. Tesco stated the picture was once cleared to be used however have now pulled it as Brown was once “unsatisfied”.

A Tesco spokesman stated: “Right here at Tesco we’re in reality giant enthusiasts of Mel B and have been excited to characteristic her picture in our marketing campaign.

“We had authorisation to make use of this symbol, however we are sorry Mel B is sad so we’ve got stopped the usage of it.”

Symbol copyright
Getty Photographs

Symbol caption

Mel B pictured dressed in leopard print previous this yr

The picture was once bought via Tesco via Getty Photographs and a freelance was once signed with Getty and Brown’s agent.

It’s not transparent why the singer took umbrage with the picture getting used within the ad.

A spokesperson for Mel B advised the BBC: “No remark.”

The ad was once a part of Tesco’s newest marketing campaign, that includes cultural references from the previous century for its 100th anniversary, with the tagline: “Costs that take you again”.

The picture of Brown in a leopard print catsuit, was once taken on the Brit Awards in 1997, right through the Spice Women’ heyday.

Different celebrities, together with Morecambe and Smart, have additionally been used within the marketing campaign.

The comedy duo changed Mel B on Tesco’s Twitter banner on Monday night.

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