What is in a reputation? Volkswagen, if the notorious automotive corporate is to be believed, is hoping to determine.
The maker of the brand new ID.four EV let slip, it appears by means of mistake, Monday that it meant to rebrand its U.S. operations as “Voltswagen of The us” in a nod to its function of manufacturing 1.five million electrical automobiles a yr by means of 2025.
In spite of the proximity to April Fools’ Day and quite a lot of skepticism on-line, the automobile corporate claimed the trade is actual in a Tuesday press free up.
“We could be converting out our Okay for a T, however what we don’t seem to be converting is that this logo’s dedication to creating best-in-class automobiles for drivers and other folks in all places,” mentioned Scott Keogh, president and CEO of Voltswagen of The us.
Even with the click free up, many see all of the factor as simply too… dumb to be actual.
“The announcement is combo of April Fools shaggy dog story and the release of a brand new advertising and marketing marketing campaign,” learn one of the numerous such skeptical responses.
The extra I consider “Voltswagen” the extra I believe that it’s the Fahrvergnügen of 2021.
The announcement is combo of April Fools shaggy dog story and the release of a brand new advertising and marketing marketing campaign
— Sam Abuelsamid (@samabuelsamid) March 30, 2021
Is that this Voltswagen factor actual or a piss-take?
— chris harris (@harrismonkey) March 30, 2021
We reached out to Volkswagen at once by the use of e mail to decide its response to other folks blowing this rebrand off as an early April Fools’ shaggy dog story. We additionally attempted to get the corporate to substantiate, to us at once, that that is actual.
We gained no rapid reaction.
There used to be a direct reaction, alternatively, to the corporate’s reputable announcement on Twitter.
“Right here for the inevitable ratio,” learn one answer. “This can be a rubbish concept.”
Right here for the inevitable ratio. This can be a rubbish concept.
— Stef Schrader (@stefthepef) March 30, 2021
“I believe we are taking a look at an IHOB scenario right here…” learn some other, relating to the nice IHOb debacle — during which IHOP in short modified its identify to IHOb in a branding stunt — of 2018.
Whether or not this seems to be an early April Fools’ shaggy dog story or a real rebranding effort to exhibit Volkswagen’s dedication to electrical automobiles, it is going to undoubtedly fail to drown out the affiliation many purchasers have of the corporate — one who comes to mendacity about emissions and poisoning the sector within the procedure.
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